Head of Product Marketing, Annuities & Life Insurance

Company: A-CAP
Location: Miami
Posted on: January 23, 2025

Job Description:

JOB TITLE: Product Marketing Manager/Director, Annuities & Life Insurance
EMPLOYER: A-CAP Services
DEPARTMENT: Marketing
REPORTS TO: Chief Marketing Officer
LOCATION: Onsite in Miami, (Brickell)

ABOUT THE COMPANY
A-CAP is a rapidly growing organization that owns and operates multiple insurance companies and ancillary insurance businesses and has over $10 billion of total invested assets. This opening is with the holding company, which primarily performs asset management, actuarial, accounting, and other oversight functions on behalf of A-CAP's insurers and third-party clients. This group also provides strategic and operational support to A-CAP's portfolio companies/subsidiaries, proactively formulates new investment strategies, oversees external financing and acquisition activities, and provides modeling support for insurer liabilities and capital. On the insurance product side, A-CAP's primary lines of business are traditional fixed and equity-indexed annuities, with additional business in whole life insurance, Medicare supplement, and hospital indemnity products. A-CAP insurers originate over $2 billion of new premium annually.

ABOUT THE ROLE
We are looking for a creative, energetic, and experienced, Product Marketing Manager/Director of Annuities & Life Insurance to oversee the marketing of our carriers' annuity and life insurance product lines in the independent agent, bank, and broker-dealer distribution channels. The ideal candidate will be a positive, pro-active leader who thrives in a highly collaborative team environment and is able to take a concept from ideation to completion. He or she will have a deep understanding of fixed annuities, simplified issue life insurance products insurance distribution channels, and proven experience creating and executing engaging and impactful marketing strategies that enhance market position and drive growth. This position reports directly to A-CAP's Chief Marketing Officer.

WHAT YOU WILL DO:
Product and Marketing Strategy

• Develop and implement strategic marketing plans for annuity and life insurance products, in the independent agent, bank and broker-dealer channels, focusing on the benefits and value they provide to customers while also increasing market penetration and driving growth.
  
• Work closely with the sales and distribution teams to position our carrier's products and effectively communicate their value proposition to customers and agents.
  
• Design and execute comprehensive marketing campaigns for annuity and life insurance products across various channels, including digital, print, and events.
  
• Create compelling marketing collateral, such as flyers, presentations, case studies, advertisements, social media, and digital content to effectively communicate product features, benefits, and key differentiators.
  
• Lead the development of go-to-market strategies for new product launches and enhancements to existing products.
  
• Design, develop and manage product materials such as brochures, rate sheets, product guides and competitive scorecards, and ensure they are kept current and delivered to internal and external stakeholders.
  
  Market Analysis and Insights
  
  
• Conduct competitive analysis and create competitive scorecards that compare product features, benefits, and differentiators to top competitors in the market.
  
• Conduct market research to identify trends, customer preferences, and opportunities for product differentiation.
  
• Analyze performance metrics and feedback from customers, advisors and distribution to measure the effectiveness of marketing strategies and make data-driven recommendations for improvements.
  
• Stay informed about industry trends, regulatory changes, and emerging market opportunities to keep the product offerings relevant and competitive.
  
  Cross-functional Collaboration
  
  
• Partner with sales and distribution teams to develop sales tools and training materials that support product understanding and sales effectiveness.
  
• Coordinate with customer service and third-party administration teams to ensure a positive customer experience and address any product-related issues.
  
• Engage with external stakeholders, such as brokers and financial advisors, to promote products and gather feedback for continuous improvement.
  
  Regulatory and Compliance
  
  
• Ensure all marketing materials and activities comply with industry regulations and company policies.
  
• Monitor changes in regulatory requirements affecting annuity and life insurance products and adjust marketing strategies accordingly.
  
  
  WHAT YOU WILL NEED:
  
  
• Bachelor's degree in Marketing, Business, Finance, or a related field. Advanced degree or relevant professional certifications (e.g., CFP, CLU) preferred.
  
• 5+ years of experience in product marketing within the insurance or financial services industry, with significant experience in annuities and life insurance.
  
• A positive can-do attitude and the ability take a project from concept to reality.
  
• Demonstrated success in launching and managing both annuity and life insurance products.
  
• Strong understanding of annuity and life insurance product features, benefits, and market dynamics, including distribution channels.
  
• Exceptional communication and presentation skills, with the ability to convey complex concepts clearly and persuasively.
  
• Proficiency in marketing analytics tools and techniques, with a strong ability to interpret data and drive decision-making.
  
• Experience working with cross-functional teams and managing multiple projects in a fast-paced environment.
  
• Detail-oriented with excellent organizational and project management skills.
  
  BENEFITS:
  A-CAP works hard to create a positive and supportive environment. That's why we offer great benefits to safeguard the health and well-being of our employees. Our comprehensive benefits package includes:
  

• 
  
• Competitive salary/base pay
  
• Employer-sponsored medical, dental, and vision insurance
  
• Paid Life & AD&D Insurance (for employees and families)
  
• Paid Disability Insurance (STD + LTD)
  
• Paid Parental Leave
  
• Paid Vacation and Sick Leave
  
• Paid Holidays (13 scheduled in 2025)
  
• Voluntary Supplemental Insurance policies
  
• Safe Harbor 401(k) plan with employer match
  
• And other benefits and perks!
  
  POSITION TYPE AND EXPECTED HOURS OF WORK:
  This is a full-time position. Days and hours of work are Monday through Friday, 9:00 a.m. to 6:00 p.m., 40 hours weekly, or as otherwise arranged with the manager of the department.
  US work authorization is required.
  Who We Are:
  EEO Statement:
  A-CAP is an Equal Opportunity Employer and does not discriminate in recruiting, hiring, promotion or any other personnel action based on the basis of race, ethnicity, national origin, color, sex, gender, gender identity or expression, sexual orientation, religion, age, disability, veteran status, or any other basis covered by appropriate law. We comply with the laws and regulations set forth in the poster. All employment is decided on the basis of qualifications, merit, and business need. To request an accommodation, contact hr@acap.com and we will make every effort to respond to your request within 48 business hours to work towards a positive solution.
  Disclaimer:
  The above is intended to describe the general content of and requirements for the performance of this job. It should not be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Keywords: A-CAP, Tamarac , Head of Product Marketing, Annuities & Life Insurance, Advertising , Miami, Florida